Exclusive Property Marketing Plan
NEW LOOK. NEW NAME.
For more than 110 years, Coldwell Banker® has guided people to that special place called home. Now, with our new North Star logo, we’re proud to introduce a new look that pays perfect homage to that legacy.
And with our new look comes a new name. Coldwell Banker Residential Brokerage is now Coldwell Banker Realty. But with all that’s new, one thing remains the same — our exceptional service that we’ve provided longer than any other national real estate brand. We shine like no other.
LEADING THE WAY
Over a Century of Excellence
Coldwell Banker Real Estate practically invented modern-day real estate. Founded in 1906 on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today.
Through non-stop innovation and forward thinking, the Coldwell Banker® brand has grown to become one of the most well-known and trusted names in real estate around the globe. Today, there are more than 94,300 agents working out of 3,000 Coldwell Banker offices in 43 countries and territories.
Wherever your home’s buyer might be, we’re there, too.
Realogy Brokerage Group LLC has been the #1 residential real estate brokerage in the U.S. for 23 years*, successfully bringing together home buyers and sellers from across the country.
#1 AGAIN AND AGAIN AND AGAIN
Coldwell Banker® is an industry leader in nearly every aspect.
#1 Brokerage Nationwide
#1 Real Estate Brand Online
#1 in $1 Million+ Sales Nationwide
STEP BY STEP
Selling a home is a complicated process, but I will guide you through it every step of the way.
Step 1 — Pricing
- I prepare a comparative market
- Review market conditions
- Review other homes on the market
- Discuss your home-sale goals
- Determine the optimal listing price
Step 2 — Preparing
- Remove clutter and organize
- Clean and make repairs
- Stage your home for sale
- Consider a home protection plan
- Complete listing documents and disclosures
- Create a HomeBase® account to manage documents,
deadlines and tasks
Step 3 — Marketing
- Install distinctive Coldwell Banker® yard sign
- Promote your home on the MLS
- Syndicate your home’s listing to up to 700 websites
- Respond to online buyer inquiries through InTouch
- Arrange showings
- Hold open house
- Communicate feedback
- Market your property via email, direct mail and social media
- Provide market updates
Step 4 — Closing
- Evaluate offers and negotiate best price and terms
- Enter documents into HomeBase
- Facilitate inspections
- Coordinate closing date, time, location and contacts
- Monitor buyer financing and home appraisal
- Follow up on details
- Review closing statement
- Close the sale
- Provide copies of all closing documents and enter into HomeBase
EXCLUSIVE PROPERTY MARKETING
In today’s competitive real estate market, the key to success is differentiation — doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of service to my valued clients.
I am proud to deliver exceptional property marketing that is designed to attract attention, showcase your property’s distinctive qualities and help your home sell quickly and for the best price. From professional photography to a single-property website, brochure, direct mail and TV promotion, I ensure that your property is uniquely positioned to sell.
INTERNET MARKETING ADVANTAGE
Your home will be shown on hundreds of websites, including the most-visited real estate websites in the world, putting it in front of potential buyers everywhere. My comprehensive internet marketing strategy includes displaying your home with a detailed description and multiple photos on the most-visited real estate websites.
MARKETING YOUR HOME
I offer one of the most powerful and comprehensive marketing programs to help you attract new clients and sell more homes. In addition to my industry-leading online strategy, I use a proven combination of traditional and cutting-edge methods to support you, including:
- National brand advertising
- Online advertising
- Listing Concierge
- Design Concierge
- Social media
- Direct print and email marketing
- Just Listed flyers and postcards
- Media relations/public relations
- Coldwell Banker Global Luxury® program
- Yard signs
- MLS (multiple listing service)
- Open houses/broker opens
I possess an exclusive network marketing platform that provides me with the ability to share my listings within the entire Coldwell Banker® agent network in three ways: Brokerage Exclusives, Sneak Peeks and Wants & Needs.
Enables me to exclusively share listings within my brokerage for a specific period of time with your consent. During that time, it will not go in the Multiple Listing Service (MLS) or be marketed to anyone else outside of my brokerage’s agents and their clients. With Brokerage Exclusives:
- You can receive pre-market exposure for your listing with an extended network of in-house Coldwell Banker agents prior to the MLS or public marketing
Allows me to share Sneak Peek listings with Coldwell Banker agents across the country for one business day before the listing is submitted to the MLS and publicly marketed, allowing:
- Advanced marketing to a powerful network of agents that are actively waiting for new listings
Wants & Needs
Allows me to promote buyers wants and needs within our national network to participating agents across the country, bringing more potential buyers to your home.
I have the ability to showcase properties at a vast regional level through View, a magazine exclusive to Coldwell Banker® in Arizona, Chicago, Connecticut, Florida, New Jersey, New York, Southern California and Utah. The visually engaging, full-color magazine is distributed to consumers through direct mail each month, reaching hundreds of thousands of potential buyers in targeted ZIP codes throughout the region.
Additionally, homes advertised in View are featured on CBView.com, the online companion to View magazine.
SELLING YOUR PROPERTY, VIRTUALLY
I deliver exceptional marketing programs that drive results, even in challenging times. my exclusive property marketing program enables me to reach potential buyers quickly to get the news out when a new property hits the market — ranging from a virtual property tour video and dedicated property website to online advertising, customized email distribution, social media posts, mailed property announcements and a digital area REALTOR® notification.
SERVICE EXCELLENCE IN A “VIRTUAL” WORLD
I have the technology and resources necessary to serve all your real estate needs in today’s market and circumstances.
Aggressive Online Marketing – I'll market your property to buyers across the country and even internationally with my comprehensive online marketing strategy, which includes displaying your home with a detailed description and multiple property photos on the most-visited real estate websites.
Rapid Response – When a buyer sees your listing online and requests a showing or additional information, I will receive an alert so they can respond immediately.
Property Showings – I can show your property virtually using video and apps to keep both you and buyers safe, while still showcasing your home’s unique features.
Your Home’s Value – I will provide you with a detailed report showing your home’s value as well as comparable homes that have sold nearby.
Market Updates – If you want to learn more about how real estate is doing in your area, I will send you a weekly Market Report detailing activity to keep you fully informed.
Mortgage – Our mortgage partner, Guaranteed Rate Affinity, offers a suite of digital tools that allow buyers to get pre-approved online or by phone, and to complete and sign mortgage documents digitally.
HomeBase® – The HomeBase transaction management system gives you a secure place to track the progress of your sale and access documents throughout the process, and long after the closing.
#1 BRAND ONLINE
Home buyers are online — and one real estate brand gets more of their attention than any other.
The Coldwell Banker® brand is the #1 most-visited residential real estate brand online.*
Website Visits by Brand
CBx BUYER PROFILE
For your home’s marketing to be effective, it needs to reach the right audience. That’s where CBx comes in. An innovative tool developed exclusively for the Coldwell Banker® network, CBx uses big data to analyze your market, your neighborhood and more – then presents a profile of the most likely buyer for your home.CBx Data Includes:
- Median age
- Average education level
- Homes with children
- Average family size
- Median commute time
- Average household income
- Median mortgage debt
- Increase in residents’ income
Our websites attract tens of millions of visitors each year — locally, nationally and internationally — with considerable traffic coming from mobile and tablet devices.
This website features properties for sale in our region and across the country, and is optimized to view on laptops, desktops, mobile devices and tablets.
This national website attracts millions of visitors each month, and sends leads from interested buyers to affiliated offices and agents.
Featuring an exceptional inventory of luxury home listings, coldwellbankerluxury.com attracts affluent buyers from around the world.
Home buyers are online — and one real estate brand gets more of their attention than any other. Our comprehensive internet marketing strategy puts your home in front of potential buyers locally, nationally and all around the world.
START TO FINISH
I am your partner in all aspects of the home-sale process. My industry affiliations ensure you receive complete assistance from beginning to end, giving you one-stop-shop convenience.
Guaranteed Rate Affinity provides mortgages across the country and features incredibly low rates, fantastic customer service and a fast, simple process.
An American Home Shield home warranty provides that extra measure of security that makes buyers feel more secure and confident in the purchase of your home.
Equity Title Company (Phoenix) and Catalina Title (Tucson) can research and resolve any issues before the closing to help ensure your transaction closes smoothly and on time.
Castle Edge Insurance Agency offers competitive rates on homeowners, condominium, renters, automobile, second home, vacant home and umbrella coverage.
My unique concierge offerings can provide assistance before, during and after the sale of your home — from moving to home repairs, maintenance and renovation.
Highly skilled Coldwell Banker Commercial agents offer a full spectrum of office, industrial, retail, multi-family and hospitality services.
Coldwell Banker Concierge® offers you access to hundreds of service providers 24 hours a day, seven days a week at conciergevendors.com.
This easy-to-search website lists trusted service providers that have been pre-screened to ensure they are properly insured, experienced and licensed for the type of work they are offering. Additionally, all Concierge service providers have signed performance agreements to ensure they maintain the highest standards of ethics and professionalism.